Social
Launch Week Content Plan
A simple posting rhythm for getting eyes on the brand: product detail, fit check, packing orders, story poll, repeat.
Launch content should make people feel the product before they buy it. Show fabric weight, close-up labels, on-body proportions, and the way pieces move.
A strong week can be simple: Monday product detail, Tuesday fit check, Wednesday behind-the-scenes, Thursday customer question, Friday drop reminder, weekend recap.
Every post should point somewhere. Send viewers to the shop, a specific product, or the Journal story that explains the drop.